The Truth About Product Packaging: It's Not Always What You See
8. Value Pack Colgate
Product Cost: $6.55
Acquired at: Unidentified
Created by: Colgate-Palmolive
While not outright illegal, the packaging of the Colgate Value 3-Pack raises some eyebrows regarding its honesty. The label suggests that consumers are receiving three items, yet it cleverly avoids specifying that all items must be of the same size. In reality, the pack may more accurately be described as a "2-and-a-Half-Pack," as one of the items could be significantly smaller than the others. This ambiguity in labeling can lead to confusion and disappointment among consumers.
The Colgate Whitening Toothpaste Value Pack includes two full-size standard tubes alongside a third tube that resembles more of a half-tube. This packaging choice seems designed to obscure the shorter length of the extra tube by hiding it beneath a cardboard box. Such an intentional effort to conceal the discrepancy suggests that the Colgate team was fully aware of how this could mislead consumers.
